Hello Fresh: Nana the Kitty steals the spotlight on social media!
Nana, a beautiful black cat with striking yellow eyes, was adopted by me when I was first embarking on my journey to entering my master's program for architecture. Little did I know that this adorable addition would become a social media sensation in her own right. Nana's playful and mischievous personality quickly became evident, and her irresistible charm sparked the idea to share her daily adventures on social media. From the first adorable snapshot shared on Instagram, Nana's popularity was uniquely different than any other cat or pet I had in the past. As word spread about this lovable kitty, her followers began to grow rapidly, and it wasn't long before she had a dedicated fan base eagerly awaiting her every post. Nana's playful poses, her cute and quirky expressions, and her undeniable charisma have made her a true internet sensation.
Through trials and errors and twist and turns, I was able to figure out how to move Nana towards popularity across two platforms. With this in mind, I created this e-book called, 100 Steps to Becoming a Pet Influencer Instagram Edition . I created this in hopes to make your life easier than mine as it wasn't an easy trajectory. Nor did I have anyone to ask to figure out how to navigate the hoops.
You can click here to find my e-book:
The role of cute animals in social media marketing
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Cute pets have undoubtedly become one of the most powerful tools in social media marketing. They have the ability to capture our hearts and instantly grab our attention. And Nana the Kitty is no exception. With her adorable face and playful antics, she has stolen the spotlight on social media, becoming a viral sensation. The role of cute pets in social media marketing goes beyond just providing entertainment. They evoke positive emotions and create an instant connection with the audience. Moreover, cute animals have the power to evoke feelings of joy, happiness, and warmth. They provide a much-needed break from the daily hustle and bustle, offering a moment of pure delight. The power of cute pets in social media marketing cannot be underestimated. They have the ability to make content go viral, attract new followers, and ultimately drive sales.
Tips for using pets in social media campaigns
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Including pets in social media campaigns can be a fun and effective way to capture the attention of your audience. Pets have a natural charm and can easily steal the spotlight, just like Nana the Kitty did for Hello Fresh.
If you're interested in having a more extensive list, I highly recommend you grabbing my new e-book with 100 tips called 100 Steps to Becoming a Pet Influencer Instagram Edition
Here are some tips for incorporating pets into your social media campaigns:
TIP #1 Choose the right pet:
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Not all pets are equally photogenic or comfortable in front of the camera. Consider the personality and appearance of your pet when deciding which one to feature in your campaign. Cats and dogs are popular choices as pets in social media, but other animals like rabbits, birds, or even reptiles can also work if they have a unique appeal.
TIP #2 Showcase their personality:
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Pets have distinct personalities, and showcasing this in your social media campaign can create a connection with your audience. Capture your pets in the midst of their playful moments, funny habits, or adorable expressions that resonate with your brand's values or message.
TIP#3 Leverage trending hashtags:
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Research and identify trending hashtags related to pets or animals in general. Incorporate these hashtags into your posts to increase visibility and reach a wider audience that is interested in pet-related content.
TIP #4 Encourage user-generated content:
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Encourage your followers to share pictures or videos of their own pets in social media using your products or engaging with your brand. This not only creates a sense of community but also provides you with a steady stream of user-generated content that can be shared on your social media platforms.
TIP #5 Collaborate with pet influencers:
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Partnering with pet influencers who already have a dedicated following can amplify the reach of your social media campaign. These influencers often have engaged audiences who are interested in pet-related content, making it a great opportunity to promote your brand through their platforms.
TIP #6 Keep it authentic:
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Authenticity is key when incorporating pets into your social media campaigns. Avoid forcing pets into situations they are uncomfortable with or using them solely for promotional purposes. Focus on genuine interactions and let the pet's natural charm shine through.
Remember, the goal is to create engaging and shareable content that resonates with your audience. By effectively using pets in your social media campaigns, you can create a memorable and enjoyable experience that keeps your brand in the spotlight.
Case studies: Brands that have successfully used pets in social media
In today's digital age, it's no secret that animals capture our hearts and attention effortlessly. Many brands have recognized the power of using animals in their social media strategies to create engaging content and boost brand awareness. Let's take a look at some successful case studies of brands that have effectively utilized animals in their social media campaigns.
1. GoPro and their adventure-seeking pets:
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GoPro, known for their high-quality action cameras, frequently features user-generated content on their social media platforms. In particular, they have capitalized on the adorable and adventurous nature of pets. From dogs wearing GoPros while diving into lakes to cats exploring the great outdoors, GoPro has leveraged the unique perspective of animals to showcase the capabilities of their cameras, while also tugging at the heartstrings of their audience.
2. Geico and their memorable gecko:
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Geico, an insurance company, has gained widespread recognition for their charming and witty gecko mascot. This animated gecko has become synonymous with the brand and has amassed a large following on social media. Geico's clever use of the gecko has not only helped them stand out in a crowded industry but has also created a memorable and relatable character that resonates with their audience.
3. Airbnb's animal-friendly accommodations:
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Airbnb, a platform known for its unique and personalized travel experiences, has embraced the love for animals by highlighting their pet-friendly accommodations. By showcasing stunning locations and emphasizing the ability to bring along furry companions, Airbnb has tapped into the emotional bond between humans and animals. This strategy not only attracts pet owners but also positions Airbnb as a brand that understands and caters to the needs of their customers. These successful case studies demonstrate the power of incorporating animals into social media marketing strategies. Animals evoke emotions, create relatability, and have the potential to go viral, ultimately increasing brand visibility and engagement. Whether it's a beloved mascot, user-generated content, or showcasing pet-friendly offerings, leveraging the charm of animals can help brands create a strong social media presence and steal the spotlight in the digital realm.
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